Interior design firm
Vose
Vose Lake centers around the Asher, a stunning modern home nestled on nearly 200 feet of pristine Lake Michigan shoreline in central Wisconsin, just two hours north of Chicago.
We provide full-service social media management, ads strategy, copywriting, and refined graphic design for Stay Vose Lake, helping bring to life the warm, curated, and serene experience of luxury rental property. Our work captures the brand’s elevated, organic aesthetic layering imagery, voice, and design elements that reflect the property’s relaxed yet luxurious interiors and its connection to nature and the surrounding countryside.
After analyzing our organic posting success, the client opted to leverage our paid advertising services as well. Our first month at it we ran two boosted Instagram posts using high-performing organic content, each with a total spend of just under $100. For context, many design industry campaigns typically see $0.50–$1.50 per click/profile visit, depending on targeting and objectives. The first post reached 4,134 accounts and generated 426 profile visits, averaging approximately $0.23 per profile visit. The second reached 3,836 accounts and drove 349 profile visits, at around $0.28 per profile visit. Both CPC’s well below industry averages and indicative of strong audience interest. A few months down the line we’re now consistently seeing a roughly 700 follower intake per month on a mere $200 spend.
